Customer Discovery

Unlock dual-use defence and aerospace market opportunities with the NSW Defence & Aerospace Hub's Customer Discovery course.

This is a four-week course to help deep tech startups and SMEs understand and validate market needs, positioning your technology for dual-use applications. 


📅  Applications are closed for the 2026 Workshop series. Expressions of interest for 2027 are open - please fill out the form below.


📍  Location: Cicada Innovations, 4 Cornwallis St, Eveleigh NSW 2015

 

This Customer Discovery course, delivered by the NSW Defence & Aerospace Hub, is designed to guide startups and SMEs in validating their technologies for the dual-use defence and aerospace sector. The course runs for four weeks, is led by defence industry experts, and helps you gain critical insights into the dual-use defence and aerospace market, test assumptions about product-market fit, and receive direct feedback from key stakeholders.

This sector is complex, nuanced, and operates in a highly regulated market with unique needs and procurement processes. Successfully entering the market requires a deep understanding of its specific challenges; from stringent compliance to long procurement cycles, and the necessity of dual-use technology. This is why we created a specialised course - to help deep tech innovators navigate this distinct landscape, learn from key industry leaders, and align their technology to the market's needs.

Defence Customer Discovery 400 x 600 (6)

Why Join the Customer Discovery in Dual-Use Defence and Aerospace Course?

Validate Market Fit: Understand the specific needs of the sector and test your product-market assumptions.

Dual-Use Insights: Learn how to align your technology for both civilian and defence applications.

Direct Access to Stakeholders: Gain feedback from critical dual-use defence and aerospace stakeholders and industry experts.

Expert-Led Workshops: Engage in interactive sessions led by experienced facilitators with deep knowledge of the industry.

Expand Your Network: Build relationships with key personnel and other innovators entering the sector.

Key Dates & Deadlines

🚨 Applications closed for 2026. EOI for 2027 open below.


Experts include

Scott Russell

Cicada Innovations

Scott Russell

Tim Parsons

Cicada Innovations

Tim Parsons

Allan Aaron

ODIS

Allan Aaron, ODIS

Alex Shapilsky

Cicada Innovations

Alex Shapilsky

Steve Milanoski

AMRF

Steve Milanoski, AMRF

Submit an EOI for 2027

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NSW Defence and Aerospace Hub

The NSW Defence and Aerospace Hub, located at Cicada Innovations, is designed to assist NSW deep tech companies improve their technology and manufacturing capabilities, build teams and increase their funding. The Hub provides NSW’s legion of world-class researchers, manufacturers and innovative businesses with the specialist support, incubation, programs and community required to navigate these markets, build and scale successfully.

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